Share of Voice gives you a definitive look into how much your brand dominates on a social network as you go head to head with your competitors. We display your Share of Voice in the form of a pie chart, depicting the leader in terms of frequency of content, Likes, Comments and Shares.

Users can also type in a keyword specific to their industry (for example, retailers might want to type in ‘summer sale’) to calculate how much the term is used by competitors. This will gather only the content with the specified keyword and break down the Share of Voice and engagement metrics for this content.
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Check out the Share of Voice feature under the Compare section of Facebook, Twitter, and Instagram.