Plugging in Owned Reach and Impressions

Unmetric Analyze gives you estimated Reach and Impressions metrics for most brand’s Facebook Pages and their Posts. However, we're sure you'd rather be working with actual numbers than our estimates.

Connect to Facebook Insights on the Unmetric Analyze platform and select 'Use Actual Reach and Impressions' in the Owned Metrics tab under Settings. We’ll take the metrics *directly from your brand’s Page and show verified data when you analyze your Posts under the Brand Post tab.

Screenshot 2023-12-19 at 10.34.55.png

This way you’ll get a more accurate representation of your brand profile. This is particularly important, especially when you’re comparing stats with other brands.

Connecting your Page to Facebook Insights and selecting the option to use Actual Reach and Impressions ensures the following metrics will be accurate:

  • Reach
  • Impressions
  • Engagement (if formula selected includes Reach/Impressions)

Wait, there’s more. Connecting your Facebook Page on the platform will also give you access to use Facebook’s Engagement formula. Which means the Engagement metrics you see on Facebook Insights can be the same as what you see on Unmetric Analyze.

Screenshot 2023-12-19 at 10.36.05.png

Once you’re connected, you’ll see actual data from your Page throughout the platform and in your Reports.

*Private data shared with us will remain confidential. Only the admins of your Facebook Page will be able to view this data. For more, read our privacy policy.

Was this article helpful?
0 out of 0 found this helpful