Downloading Cross-Channel reports

Analyze the performance of brands across social networks in one report

We bet you’re interested in your brand’s metrics for more than just one network. So we’ve introduced Cross Channel Reports where you can compare the performance of brands across various social networks or you could analyze one brand’s performance on different social networks. Instead of piecing together different reports from different brands manually, you can do it with just one click, saving loads of time.

To get started, log in to Unmetric Analyze and click on the Reports icon. Alternatively, you can get to the Reports section directly from the homepage.

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Next, follow the steps below.

1. Choose to either download or schedule a report

The ‘Cross-Channel Report’ measures the performance of multiple brands across three social networks: Facebook, X (Twitter), and Instagram. This report will allow you to compare your own performance against that of your competitors.

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2. Select the time period for the report

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3. Select or create a Brand Label

A Brand Label consists of a brand’s various social profiles, one from each social network. For example, if you’re comparing the brands Coca-Cola and Pepsi across Facebook, Twitter, and Instagram, you will need to create a Brand Label for Coca-Cola (including the Coca-Cola Facebook, Twitter, and Instagram profiles) and a Brand Label for Pepsi (including the Pepsi Facebook, Twitter, and Instagram profiles).

While creating the Cross-Channel Report, you can create a Brand Label at step 3 by clicking Create a new Brand Label. Alternatively, at any time, you can set up Brand Labels by clicking the Settings (cog) icon from the bottom left, followed by Settings > Brand Labels > New Brand Label.

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Enter a name for the brand (e.g., Starbucks) and choose the associated Facebook Page, Twitter Account, and Instagram Account using the dropdown. Next, click Create Brand Label.

Once you have your Brand Labels in place, choose the brands and social networks you want in your report, followed by the format (Powerpoint or Excel).

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Finally, you can add notes, insights, or commentary to your completed reports, and you can go back and edit reports at any time.  

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