Why do some Instagram posts not have an Engagement score?

This is related to Follower Count data

When an Instagram brand is added into Unmetric's database, data will be gathered from that date. Instagram does give us access to historical post data, but not to follower numbers, therefore we can't calculate an Engagement Score.

To know when the brand was added (and to see a complete data set), you can open the Add Brands tab and hover over the brand name as highlighted below.

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