Why are some Instagram interaction graphs missing?

Here's why some graphs and charts might be missing when you click Interactions under a brand's Instagram post

We recently launched a graph that charts the Interactions (Likes + Comments) for each Brand Post on Instagram. They look like this:

Why are some Instagram interaction graphs missing_.gif

However, there are times when you'll find this graph missing. Here are some reasons why this might happen.

1. Newly added brand in last 24 hrs

Brand profiles that have just been added to our database won't have all the data just yet. Complete data collection takes 24 hours from when the brand has been added.

2. Missing Post

The Post or Posts that are being represented have been deleted.

3. Missing Profile

The brand profile has been deleted on Instagram.

4. New Content:

The content online was just posted and there isn't enough data to showcase in the graph just yet.

5. Product Oversight:

There might have been an issue when capturing the data. This is on us and we'll fix it ASAP.


Please contact your account manager or write to us at unmetric-help@brandwatch.com if you've got any other questions.

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